Podcasting is not a new trend. But of late, its popularity has been on the rise. According to research by the Edison Institute, 40% of the Americans above the age of 12 had listened to a podcast in 2017. 24% of the respondents had listened to a podcast in the last one month.
Podcasting was called audio blogging back in the 1980s. With the improvement of the internet speed and availability of great recording devices, Podcasts became a sensation in 2004. Ever since then, podcasting has been on the rise, creating a new market. In the beginning, most marketers assumed podcasting is just another trend that would die off, especially since videos were making big inroads.
But they were wrong. Podcasts are not going anywhere and now there is a never before interesting in the art of podcasting. In this article, we will help you get ready for your first podcast.
But, before you bring out your recording equipment, pay attention to the following important ideas.
Podcasting takes a lot of commitment. You can create a listener base only if you put out well-produced podcasts regularly. So prepare a content plan and decide on a schedule. One podcast a month is better than three spread across the year. Podcasting takes a lot of work and planning. Commit to it.
Next, sort out your recording equipment. Your listeners can make out the difference between a good microphone and a bad one. But this does not mean you have to buy a lot of expensive equipment.
You can get a good XLR (Analog) Mic or an XLR recorder to get started. Combine this with a noise free room and viola, your recording will sound a lot better.
You will also need a PC and an audio editing software to edit your recordings. There are hundreds of options in audio editing software starting from DAW that costs over $900, to $19.99 a month for the Adobe Audition. You can even use Audacity, the free audio editing software to get started. Once you get a hang of it, Audacity can be a great tool.
Before you get the set up ready, it is good to narrow down your podcast idea to a specific niche. Then, think of your first topic. Record your first podcast, edit it and host it on a platform like Libsyn or Podbean.
Use RSS to syndicate the feed to different platforms like iTunes. You will learn a lot in your first few runs. Use that to get better on your next podcast and keep podcasting.